MARKETING

Marketing Education

The mission of Marketing Education is to enable students to understand and apply marketing, management, and entrepreneurial principles; to make rational economic decisions; and to exhibit social responsibility in a global economy.

Objectives:

  • Encourage students to think critically
  • Stress the integration of and articulation with academics
  • Be sequenced so that broad-based understandings and skills provide a foundation to support advance study of marketing
  • Enable students to acquire broad understandings of and skills in marketing so that they can transfer their skills and knowledge between and among industries
  • Enable students to understand and use technology to perform marketing activities
  • Stress the importance of interpersonal sills in diverse societies
  • Foster a realistic understanding and appreciation of business ethics
  • Utilize a variety of types of interactions with the business community

Course Offerings: Marketing Education

Multimedia/Principles of Marketing (14099/04080) Grade Level 9-12 Credits: 1 per year

Instructor: Joey Demers Prerequisites: None

Multimedia is designed to allow students to use digital images and videos to create meaningful documentation, production, and presentations.  Images, logos, backgrounds, and navigation tools for digital display will be sued in multimedia and Internet applications.  The topics of image-editing, and planning for multimedia applications will also be discussed.  Enhancements include proper format and appropriate use of graphics, animations, and transitions.  
Principles of Marketing is an introductory course that develops student understanding and skills in such areas as business law, communication skills, customer relations, economics, emotional intelligence, financial analysis, human resources management, information management, marketing, operations, professional development, and strategic management. Students acquire knowledge of fundamental business activities and factors affecting business, develop verbal and written communication skills, use information literacy skills, utilize job-seeking strategies, and participate in career planning.  
 

Available Online or in Classroom

Sports and Entertainment Marketing/Entrepreneurship (04240/04111)

Grade Level 10-12 Credits:1 per year

Instructor: Joey Demers Prerequisites: None

Sports and Entertainment Marketing: To prepare students for marketing occupations in the area of sports and entertainment. Take a look at the exciting and dynamic field of sports and entertainment marketing. One of the largest industries in the world, sports marketing provides a unique way of looking at the business world. This course will focus on the two main aspects of sports and entertainment marketing: 1) The marketing of sports and entertainment, and 2) The marketing of non-sports products and services through sports. You will discover why companies pay to be associated with a team or entertainer; how to develop ticket plans to fill the seats in the arena; why targeting your marketing efforts is so important; and more. Sports and Entertainment Marketing students may participate in the student organization FBLA and DECA.

Entrepreneurship: To provide opportunity for students to explore self-employment benefits versus risks and to develop specific competence in starting a small business. It covers the characteristics of an entrepreneur, economics and the nature of small business, feasibility study Business Plan Development, type of ownership, location, financing, recordkeeping, management, promotion, legal issues, business protection, and assistance. Entrepreneurship students may participate in the student organization FBLA and DECA.

Marketing I (04210) Grade Level 10-12 Credits: 1 per year

Instructor: Joey Demers Prerequisites: None

This course is designed to develop students understanding and skills in such areas as business law, communication skills, customer relations, economics, emotional intelligence, financial analysis, human resource management, information management, marketing operations, professional development, and strategic management. Students acquire knowledge of fundamental business activities and factors affecting business, develop verbal and written communication skills, use information literacy skills, utilize job-seeking strategies, and participate in career planning. Marketing I students may participate in the student organization FBLA and DECA.

Model Store (Marketing DECA Depot) (04290) Grade Level 11-12 Credits: 1 per year

Instructor: Joey Demers Prerequisites: 1 Marketing or Busn Credit

This course is designed to prepare students for employment. The DECA Depot provides a model store complete with modern business equipment. Retail operation and marketing activities integrated with classroom learning, including involvement in real work situations, various store responsibilities and other relevant activities; participation in total store operations by student rotation through the store departments of management, merchandising, sales promotion, and controlling. Students who enroll in this class will also work as advertisement salespersons through a joint venture with the Strand Twin Theaters in Grafton, ND. They will sell advertising space to local businesses for commercials to be played before movies and have the video editing students design, film, and edit the final product. Model Store students may participate in the student organization FBLA and DECA.

Marketing Cooperative Work Experience (04999) Grade Level: 11-12 Credits: 1 per year

Instructor: Joey Demers Prerequisites: Completed at least 2 Marketing Credits

This class involves working both inside and outside of the classroom. The outside classroom duties may be done for an area employer. The work may be paid or volunteer, depending on the work agreement.  Cooperative Work Experience needs to be approved by Instructor & Center Director.  Marketing Co-op students may participate in the student organization FBLA and DECA.
 
 
All Marketing students may participate in the student organization DECA!